Let Them Be Young: A psychologist’s point of view

Young children in the UK are exposed to sexualisation on a daily basis. From music videos to magazines, there is evidence to support that these factors can have a long-lasting psychological effect on children. Recent evidence has concluded that there is a direct correlation between clothing and media content, which could cause mental health risks, particularly in adolescent girls.

Dr Arthur Cassidy is a media psychologist who specialises in the over-sexualisation of children’s clothing in the fashion industry.

Let Them Be Young: The rise of independent retailers

Jan Shaw has been making clothes for as long as she remembers. As a child she would knit clothes for her Barbie dolls, which led to her making clothes for herself and selling some on to friends. It wasn’t until later life when she had her first grandchild four years ago that she decided to start making clothes again.

Jan was involved in a project in the Philippines where she sponsored a young boy who was living as a street child. She visited the country for two weeks to help teach children various skills, but when she returned to England she left wondering how she could raise money for those desperately in need.

The church which Jan is a part of started up a charity to support these street children, and she initially organised a craft fair, which raised over £2000. Knowing it wasn’t viable to host an event every week she began selling her clothes online where she donated all profits made to the charity.

Based in Dorchester, Dorset, Jan runs her business Jan Jan Creations from a sewing room in her home. Her products are then advertised online on her Etsypage. Jan designs her products with the children in mind; she considers comfort, appropriateness and usability the most important qualities in her work.

With the rise of sexualised clothes in the mass market, it seems that increasingly more people are starting up independent clothing business to fill a large gap in the market. Retailers are simply not providing the public with the best clothes for their children and are turning to alternative methods as a resolution.